The Study Of Market Channel Strategy Of Chongqing SZG Medicine Logistics Co.,Ltd

The study objective of this article is the market channel of Chongqing SZG medicine logistics company(abbr. SZG company), including the analysis of current situation, improved strategy and outlook in the future.With the establishment and improvement of market economy system in China, furious competition and advanced technology are making market channel more important. More and more companies are aware of the importance and upgrade the management of market channel to the level of strategy. But lots of companies have been adopting the traditional ways. Many solved eagerly problems are coming out, such as what is the development trend, how to realize the reformation and more gain of market channel, what is the new management model as well.Market channel is the one of the key marketing factors in medicine commercial companies. With the reformation medical treatment system and development of medicine market, competition among medicine commercial companies have been more intensified gradually. The key to market medicine products under new situation successfully is to build up stable and effective market channel in line with marketing strategy of company and how to manage it.Marketing is taken as the study direction of this article. Under the analysis of market research and guidance of relevant theory, this article analyzes Chongqing medicine commercial business, in particular including the good opportunity as well as the potential risk for SZG company which are brought .by external environment and what is its own advantages and disadvantages. The modern marketing theories, such as the Five Forces Model of Environment Threats, market subsection and choice, the analysis of consumer's behavior, positioning, and 4Ps have been applied in this article. A new marketing strategy which combined with reality of SZG company are drafted accordingly.The article consists of five major sections. First of all, the background, the purpose and the basic concept of the article have been laid out. In the second chapter, the relevant theoretical foundation has been expatiated. In the third chapter, analysis of business environment shows the investment opportunity as well as the potential risk in the current market. The fourth chapter goes into depth of the company's marketing strategies, evaluating the reasons behind the current difficulties, especially about company's advantages and disadvantages. And the fourth chapter brings forward the project ofmarketing strategies, namely marketing concept, product positioning, brand development and marketing strategy are covered to demonstrate the purpose of this article. It show the new market channel strategy from the establishment of E-commerce and implementing of second distribution. And it make up some related problems which should be paid attention to while the project is implemented. Lastly is the conclusion of this article.