| Since entering the WTO, as our government enters the WTO what promised was fulfilled sequentially, the enormous change has taken place to the Chinese readymade oil market, the import duty is cut down , the domestic market unlocks progressively , the foreign petroleum giant pours into on a large scale, the market competition is aggravated , profit space dwindle, it is frequent for enterprise to merge, the management mode is innovating constantly, traditional readymade oil of oil company sell and face the severe challenge; Meanwhile , with the high growth of national economy , spur the powerful growth of the demand of the readymade oil of every profession and trade, resources of the domestic oil are insufficient in supply, Resources are depended on degree and improved to the outside, the law and supervisory system are being improved constantly, the price forms the marketization, standardization progressively.The sinopec is regarded as one of the two major giants of the selling market of readymade oil of our country, how about reply the severe market situation and challenge day by day, face the arduous task. As the traditional oil company, certain drawback exists in such aspects as enterprise's idea , management system , operating mechanism in the sinopec, unable to adapt to fierce market competition day by day, so how reform system, structure new-type commercial mode of chain operation, improve the operating mechanism, become an important subject to WTO challenge that the sinopec should face.Structure the sinopec large-scale chain commercial network, help to produce the large-scale production effect, form the circulation system of short channel , wide requirements , promote the modernization of management, improve enterprise's key competitive power , expand market share; Meanwhile , help to form the healthy and orderly competition pattern too , optimize resource distribution, create the social economic benefits. In the course of construction of the commercial network of the chain, the construction course of the new-type commercial mode, it is the course of breaking of the old mode at the same time , the original administrative structure needs compressing, it is the combination that " breaks " and " sets up ". Cancel the administration and supervision authorities at county level of the city, change original institutional framework , set up the organization framework with rational science, build and optimize the rational delivery system, make the information platform where the chain network operated, make the business procedure in order, strengthen the institutional improvement, do well and license and join managing, it all structures the essential content of commercial network of the large-scale chain to strengthen talent training ,etc. |