Redesign Video Journalism Online

Today's media environment has emerged in combining and fusing development trend. Video journalism online is an integrated result, which is form by combining old and new media, functional complementation, edge fusing, and state innovating. Video journalism online as the new type presentation has inherent advantages in multimedia, interactive, low cost. However, because of restrict of the traditional management concepts and mechanisms, difficulty of integrating resource, and lacking of qualified professionals, its advantages have not yet been fully made.Judging from the development Status, video journalism online has been pushed to an important position by market. the audience are rapidly increasing; According the communicating procedure, video journalism online has the advantage in the collecting, processing, distributing and feedback. It has broad developing space; Judging from the content source, Not only video journalism online get news sources from the traditional media, especially television media, but also it create original contents itself, and sometimes the audience would provide contents too; considering the watching behavioral of audience, video journalism online still has potential of in time, convenience, interactive, regular in the future.According the view of journalism and communication, using the results of existing theory and practice, and studying with cases, this paper inducts and summarizes the development Status, content sources and communication procedure of China video journalism online, and quantitatively analyses the watching behavior of audience. Finally, the author discusses the major problems and reason with development of current video journalism online.Basing on the analysis of problems occurred in the current video journalism online, the author try to give numbers of principle which one could guide the video journalism online developing in the future from three points, retargeting the concept of operation, repackaging the contents and redesigning the procedure.After comprehensively analyzing the video journalism online from development Status, problems and future trends, this paper explores how to innovate in the video journalism online, and conclude its theory. It has some innovation and practical significance.