New Style Of English Journalism Studies

Since the development of modern journalism, it is often blamed for sensationalism. In the pursuit of freedom of the press, the media is asked to social responsibility constantly. Wilbur Schramm believed that, in the social responsibility period, almost all the media have accepted self-discipline creed in the United States. Due to existence of PCC, the conflicts between press freedom and the social requirements was eased, the English press also can better play the role of social justice. However, as everyone knows, the abuse of the freedom of press is serious in the nineteenth century."The New Journalism", a phrase made by cultural critic Matthew Arnold in1887, refers to a wide range of changes the content and format of the newspaper and magazine in British, aimed at making print culture more accessible to working class and female readers. The controversial changes, some influenced by American practice, included formatting innovations, such as headlines, and new types of content, such as interviews, human interest stories, celebrity features, and a shifting emphasis from opinion to news. To its detractors (such as Arnold), the New Journalism entailed a challenge to the mid-nineteenth-century daily newspaper's authority and political seriousness. To its defenders, including such innovating editors and proprietors, the New Journalism represented an awareness that life was broader than parliamentary politics and the belief that press content should reflect readers'actual tastes rather than an elite's conception of readers'needs. Base on the predecessor studies, I hope that this paper can make up the New Journalism in English press through reading some English materials.This article will study the historical period from the nineteenth century to twentieth century, to analyze the New Journalism and the process of the press evolution. With the theoretical framework of integrative analysis of "supply" and "demand" in the light of induced institutional innovation, this paper analyze the pathways and mechanisms of the influences of distinctive "innovation factors" upon the media institutions, to disclose the deep forces pushing the media institutions changes forward in the UK. This paper has two key points, one is the development journalism and the other is the logic and mechanism behind the changes.The paper believes that New Journalism comes driven by a variety of incentives, including industrialization, economic prosperity, population explosion and higher education, convenient transportation and technical progress. The working class and the female are main demand and the media, business, government is the main provider, and the competition between media is one of the most important forces.