The Designment And Realization Of The Marketing System Of Non-ferrous Metal Enterprise

Non-ferrous metal as important stratagem material is relevant to economy safety and national defense safety. With its particular capability and function, Non-ferrous metal is essential in many fields like creation industry, atomic energy, aviation, semiconductor, special steel, tolerance-heat alloy and point weapon. Because market completion supply-and-demand contradiction is pricking up, the price of ore and manufactured goods is difficult to forecast and the market environment that enterprises are facing is more and more complex.In complex and variable market environment, how enterprises hold direction, develop marketing actively and do marketing forecasting is a problem to be studied and solved.Along with the development of e-government in our country, company electronic procurement, as an important part of company selling. The company selling based on web has become popular, following some nations of Euro-America. Many related laws and management have come out one by one. As many particularity exits in Web, a completed solution way is needed to make sure the process of company selling public, fair and safe.During the process of company selling, the inquirer could ask the marketing staff which needed by ways of Deal with market activities, Handle sales opportunities, Sales Plan, Cost of sales processing, Customer handling, Remittance processing, Customer Order Processing, Sales invoice processing, Consignor processing orders, Handle customer service to finish the process of selling. In my thesis, a Marketing management information system is designed, whose function is comprehensive, high efficient, extensible. In the thesis, a deep analyzing to the process of company selling is presented. JBuilder2005 is taken as the development platform, and Server2000 is taken as database. The functionality of the Marketing Management System is realized using MVC framework.