The Design And Implementation Of The Precise Marketing System

The movements of the communications activities of the triggering marketing, according to the default rules of marketing through appropriate channels of contact for marketing.The main function for:Firstly, comprehensive analysis of the historical data and behavior of real-time data, through faith in the position, call, shutdown and imei change for dynamic behaviors, marketing based on the hunt for the time, the realization of the marketing.The integrated management, application of existing regionalization and mining resources and marketing network resources and geographical location of information between, the creation of new marketing services functional.Secondly, according to the customer information activities will be further improved customer unified view, make up for the analysis confined to the conduct of the bill and the words of the delay, less information, etc, the more complete and timely find users and customers.Then, in the management system of marketing analysis of the establishment of rules, according to customer demand of the individual characteristics and behavioral characteristics of a real-time can quickly as remultiplexing marketing template, for marketing intelligent and sharing knowledge and real-time or the real-time marketing information will be allowed to carry out the marketing channels, and a staff of marketing perform operations on the threshold for a promotion.Through the final realization of marketingFirstly,establish the precise model is the use of matrix, static and dynamic data, to extend the rules and efficient, accurate methods of the marketing;Secondly, full use of historical and current user action, according to the multidimensional information on the analysis of user actions, to establish of a mental model, to dig deep mining customers. Then, based on the management system management of marketing analysis subsystem, a cell system for a letter to the collection and analysis of the interface, according to the specific context of users, and personally recommended business in the specific time that a specific site.