Data Mining And Website Operations

With the development of the Internet, construction of web sites is becoming more and more important. As a portal and e-commerce sites, how to operate the web site has been a very important work of these networks. The success of the web site was made by not only the initial building, but also the late maintenance and updating. Good operations management can make a website with more competitive and vitality, which will differentiate the company in the Internet. Web site operators involved in a lot of content, such as site promotion, marketing management, late updating and maintenance, site of enterprise operations, etc. The management which need accurate basis to support determines the direction of the site.How do we get the accurate basis? We can get them from the data of the web site daily operational data by data mining. The use of the data mining is widespread. Now, data mining is used mainly in telecommunications, retail, agriculture, banking, electricity, biology, celestial, chemical, pharmaceutical, and so on. For example, to find habits of customers in the sales data, and to identify the product portfolio which customer preferences according to the transaction records, and find the characteristics of customers who we have lost, and to find the timing of new product, etc.; Recently, insurance companies and stock companies are very interested in fraud detection, because of the losses of these industries which caused by fraud are very large every year. So data mining is very important for a corporation.The study of this article is the operation management of web site, based on the applications of data mining. The purpose of the study is to find a method of using data mining effective in website operations, and to create a management system to their own circumstances. I will description how does it work in the site operations by some cases of a property website. I will use some mature theory and models of data mining, such as decision trees, cluster analysis and conventional ways, to make the experiment whose purpose is to improve the efficiency of site management by combining the data mining with website operations.