Brand Construction Party Newspaper

Development of market economy and the Chinese press market-oriented operation leads to China's newspaper develop from the dollar to a wide range of mutations. Industry reported that evening, the city population categories such as the rapid rise of newspaper, newspaper pattern of diversity and the limited market space, will inevitably lead to fierce competition, the competition among newspapers has entered the stage of brand competition, the press in particular, Party newspapers create their own brand imminent.As a ruling party newspaper the party, eyes and ears of the party and the government mouthpiece of public opinion in a strong position to play, as the Chinese newspaper "lead soldiers" and its role and status is important, its brand-building issue is more attention should be further enhance the famous brand, brand consciousness.This paper focuses on brand building for the main party newspaper clues, both in theory and practical article discusses the effectiveness of brand building related issues. By building our party newspaper brand status and to discuss some problems and thought, and tried to put forward the basis of party newspapers in this brand-building. Party newspaper brand building brand building is used for shaping the theory of systems, operation and maintenance of brand communication for the general term for all the work, is actually a brand as the center of the party newspaper of the overall process of marketing management, brand management will be as the most important task and starting point.This article from the party newspaper brand positioning, shape, distribution, operation, maintenance and the problems in several aspects of brand building of Party depth, systematic exposition and research and put forward the corresponding method is proposed as a brand building should focus on party newspaper the particularity of the media, sought to shape the party newspaper for the system implementation of brand building brands and provide some ideas, methods and recommendations.