Research On Iwom Of Mobile Brand

At present word of mouth marketing industry, which has been very influential with a banner, Deborah, 1024 and other companies, and with the continuous influx of a series of start-up companies, making word of mouth marketing in 2009 is surging, creating a another round of a new upsurge. Major word of mouth marketing company competition and confrontation, in the word of mouth marketing, mature today the formation of a new pattern.As product updates faster mobile phone industry, through the continuous attempts in recent years with the exploration, has been word of mouth marketing in the network has achieved remarkable results, not only Nokia, Sony Ericsson, Motorola and other foreign brands has gradually increased word of mouth marketing network inputs, Lenovo, Jin and other domestic brands will also be Internet word of mouth marketing into their overall marketing strategy, and achieve a good expectations. Several years of continuous development of network of word of mouth marketing, the mobile phone industry has gradually developed a unique model, the author a lot of practical operation of an integrated case, summed up the network in the mobile phone industry where word of mouth marketing, communication mechanisms.In 2009, there are difficulties in countless questioned the impact of new ads, by word of mouth marketing in the limelight, and Peoples Bank to examine the sound development of a breakthrough. According to CR-Nielsen's global report: "The Chinese Internet users on the network's overall trust word of mouth to reach 77%" (March 2009 data), ranking third in the world, which fully trust 12%. So after a lot of different the sound changes took place gradually, we are changing the concept of a new perspective and approach to interpret word of mouth marketing, and the reality is that the major manufacturers have one after the word of mouth marketing as an important component of integrated marketing, rather than trying to.With the operating mode, both for the Internet Word of Mouth Marketing Theory fills gaps within the industry, but also has some practical significance.However, the international network of word of mouth marketing has grown more mature and developed a number of the provisions of the true faith, while at home, the network still in the early stages of word of mouth marketing industry, there is no similar self-regulatory organizations and the United States, Word of Mouth Marketing Association. But there are some forward-looking companies recognize: This is untrue water paste and a gun is not a consumer posted the real reputation of the brand building is no benefit to Nokia and other mobile phone brands have already begun to explore the real, honest Internet Word of Mouth marketing of the Road, and has had some successful experience.The just-concluded 2009 Third China Social Media Word of Mouth Marketing Summit Forum was informed that since September 2008, the banner announced the first in China to abandon the old marketing model, full access to "Social Media integrated marketing," a new model with the global synchronization, drawing attention to the U.S. Word of Mouth Marketing Association, the success of the network of moral experience to help businesses manage online communities to cultivate true brand.