The Research And Implementation Of Enterprise Customer Relationship Management System

This paper gives the background of customer relationship management, mainly because China has already ranks among the largest producer of household appliances, but appliances are many enterprises of varying scale and competitive, large corporate pressure, the traditional management has been unable to meet the current competition and enterprise future development. Only from a "product center" to "customer center" transition is the company the right direction.We first describes the customer relationship management is an advanced management mode, and highlighted its importance. Customer relationship management system is essential for enterprises to implement customer relationship management platform for technical support. Enterprise customer relationship management system is based on the network, with the latest software design patterns, to achieve corporate cross-regional, inter-departmental seamless connection, and allows administrators to better the management for customer relationship, customer relationship management Conger completed the two basic tasks : customer identification and mining customers.Customer relationship management system is carried out by means of customer relationship management computer system.Taking a electrical appliances production of this paper enterprise of Changchun branch as a background, Cai Yong latest of technology concepts, The Imagination Congshi work, two aspects of management and Jishu start, design and development Fuge business management needs of customers relation own management information system. Large number of enterprise customers, large individual differences, personality differences does not understand the customers can not distinguish between customers. How to segment customers, on what kind of customer segmentation marketing strategies, the level of care need to means and how to constantly cultivate customer satisfaction, these are the traditional enterprise customer relationship management challenges.The rapid development of computer technology and the rapid popularity of the Internet for customer relationship management and intelligent electronic offers a possibility through the customer relationship management systems customer relationship management will enable companies to quickly shift to customer-centered development.The traditional customer relationship management system for the C / S architecture, this article explains the advantages of this kind of structure, but with the development of multi-regional enterprises, the existence of the kind of architecture constraints, so customer relationship management system uses the B / S structure.The system design goal is customer relationship management system can better serve existing customers better, understanding of customer needs, meet customer's new demand through new markets, new customers for the company to achieve the rapid development of enterprise target.Customer relationship management system structure for the B / S, the software system architecture for the J2EE architecture, the main development language for the Java language, and applied EJB middleware technology, using Weblogic as the middleware server, this issue is primarily to achieve a customer relationship management system the customer market management, customer sales management, customer support and service management development and design work, system consists of basic information management system, marketing planning management subsystem, management subsystem product sales, service management subsystem, customer care management of child system components. Currently in operation with good results.Through this system of customer relationship management, customer details can be achieved the collection and management, customers can analyze various aspects. Including: Transaction Analysis (analysis of product sales mix, with the state of corporate transactions, commodity turnover rate analysis, etc.), analyzes customer rating (customer rating ABC analysis), customer complaint handling, customer analysis, credit investigation. Analysis is given by its own characteristics consistent with the development of business proposals, product revision proposal, the profitability of the enterprise to provide strong support...