CCTV-10 The 10th Screening Room Study On "the Cube" Programe Type

The 10th Screening Room has been broadcasted for 6 years since 2004. The program has been under constant revision and adjustments to find a path to health developments. It formed a unique program form,"the cube". This special form cultivated a relatively fixed viewing group of people of the 10th Screening Room and won many audience's support and recognition.Each program of the 10th Screening Room focuses on a theme, lists 3 or 5 movies and explicates the structure and content of these movies, to respond to the theme of purpose of re-writing code, thus form a new kind of art style. The program form of the 10th Screening Room is typically decomposition and composition."The cube"type of program form embedded in the program philosophy, which contains different definitions of"popular and academic"and"popular and elegant", has been shown to be very inclusive. Although the chosen materials seem clutter, the theme of this program has some regular patterns. The main content is usually chosen from several movies, which are typical and representative. Accompanying with related but vary comments to form the program. Therefore, the 10th Screening Room can be considered as a banner of the TV programs of movies, which is innovative and progressive, and inherits main advantages of other movie programs.The 10th Screening Room has accomplished excellent broadcasting results though"the cube"program form, which contains different structural comments of movies and explicates the meaning of movies in popular language. The 10th Screening Room considers movies as a kind of cultural phenomenon. It takes a novel view of the classification, screen, rhythm and usage of lens and makes detailed analysis. The 10th Screening Room not only helps people to understand the language of movie and spread the culture of movie, but also promotes the production of movie. It arouse audience's expectation of movies to make deep level of consumption of movie."The cube"program form of the 10th Screening Room has many advantages. However, it has some urgent problems, which are the swing of its theme and narrow topics. The 10th Screening Room has to make following improvements to address the problems. First, it should highlight the cultural characteristics of the program; pay more attention to the analysis and the feature of comments. Second, it should widen its topics about the movie. This program should not only include commercial movies but also other types of movies to highlight"the cube"program form type.