| In the War of Resistance Against Japan, China involved in the double crisis of internal and external problems. In the internal aspect, the KMT suppressed the Chinese Communist Party and the Red Army, at the same time, strengthen one-party dictatorship and fascist rule. In the external aspect, the national liberation struggle surged. Japanese imperialist aggression created an unprecedented crisis by aggression on the northeast and north China. The 1931 "9·18" incident and subsequent series of events put Chinese people into the survival critical juncture. In this case, the two parties cooperated again. However, this cooperation is in the struggle. One of the weapons is to propaganda anti-Japanese national salvation and the ideology of political parties they represent by the channel of newspaper.Xinhua Daily is the organ of Chinese Communist Party in China-owned region in the War of Resistance Against Japan. Its texts could reflect the case of two parties involving in the world anti-fascist struggle under the anti-Japanese national united front, witness the course of the two parties'second cooperation and fight. By the text of newspaper, we could discuss as the organ of the Communist Party's mouthpiece, Xinhua Daily how to became the mouthpiece of the people and popular in China-owned region. The article includes four parts, designed to explore this aspect.In the first chapter, the author sorted out the birth of the historical background and the overall context of Xinhua Daily, and elaborated on the basic situation of the newspaper. The author outlined the formation of the anti-Japanese national united front and the different public opinion of the media, and made a specific introduction about the organization, authors, readers and business practices.In the second chapter, the author explored the struggle and concession in KMT-Communist's cooperation and Xinhua Daily how to struggled and cooperated with the KMT and consolidated the anti-Japanese national united front. In co-operation, Xinhua Daily involved in "the newspaper Chongqing Joint Edition" published work, from the perspective of the united work to take care of the overall situation, to play the role of the Chinese Communist Party mouthpiece. In the struggle aspect, Xinhua Daily aimed at blocking the Kuomintang authorities'check and put the open struggle and secret struggle together, to make it selected equilibrium point in the ideology's propaganda and the collapse of the Communist Party ideology of the Kuomintang, also affected the development of its strategy in the newspaper and business development.In the third chapter, the author analyzed the newspaper in the Region's strategy, respectively from the Xinhua Daily's major target and secondary objectives approach, the former focused on how newspapers reported the specific resistance to the Japanese invaders, maintained relations with the KMT between the allies through the three counter anti climax, support for the middle class until the collapse of the morale of the enemy, the latter mainly from the performance of two groups of workers and women, "Xinhua Daily" how to fight on them.In the fourth chapter, the author reflected Xinhua Daily indirect publicity strategy by the big detour and small detour, transforming the ancient metaphor for the modern site and use the artistic form, and draw conclusion that Xinhua Daily's voice idea.The conclusion analyzed Xinhua Daily how to succeed by the concern about the business context in the background of the War of Resistance Against Japan, in the selection of compromise and struggle, in the dilemma of external and internal hard situation from the strategy in China-owned region. What's more, from the perspective of social reality, Xinhua Daily is very instructive as an outstanding example of the party newspaper. |
