The Study On TV Programs As Time Products

Everything exists in the content and form, so does the television media. In addition to content products, dissemination activities of TV media also require external form. Content determines form, and the form services for content. Under the media environment that the mass communication starts to enter the focus communication, the audience begins to spread from "passive acceptance" to "active choice" transition on the content, and their cultural consumption has become personalized. In addition to content, external packaging, rhythm, time schedule and other form factors, also play an important role in the viewing of audience. In a sense, the form is also an important content.Everything exists in time and space. Departure time, dissemination activities will lose carrier. The measure of dissemination activities is effect, at the same time, and measure of the effects is "the audience usage of time.".As the carrier of television media, time contains exchange value, use value and symbolic value, reflects the nature of product attributes. Therefore, I call it "time product."Time reflects the propagation of TV. This article uses the theory of communication and economics to study TV programs from time length, time sequence, time utility, time opportunity and time period. To research Television program from the time perspective, can be not only more depth in exploration of broadcasting law, but also used to guide the production, dissemination and management. Whether in building or on the practice of academic guidance, it is valuable.