The Research On TV Programs Production Based On Digital Media

The Shandong TV public channel is hosted by the news center, which is the only one comprehensive channel locating for news in Shandong province-level TV media today. The Shandong TV news center is a central propaganda which is the most important, most authoritative and most influential in Shandong TV news center. "Shandong News Broadcast"," Morning News" and other self-managed by the News center is a news program broadcasting in Shandong TV. News Center insists the correct public opinion, publicizes the party's principles and policies, pays an attention to the major events in Shandong, reports the highlights everywhere, perspectives the social hot spots, concerns people livelihood, play an important part in Shandong harmonious society, promotes political and economic development.Shandong TV public news channel is broadcasting all days, which launch cable, wireless two-way television signals, covering 17 cities in the province and reach the highest rate in Shandong provincial television programming and advertising media. Since its broadcasting in 2003, the Channel has developed very rapidly, the ratings, market share and advertising revenue rose year after year. It has entered the ranks of the mainstream channels in Shandong province and its aim is to create a channel which is the fastest, the richest and the most in-depth, closest to the people in Shandong provincial-level TV media.This article combining digital media technology analyzes the actual needs and business processes of the evening news programming in Shandong TV channel, build a network platform about developing to achieve the television programming production firstly. The network platform of digital news programmers contains digital program collecting, digital program editing, digital program storing and management and so on. Then, the working process of the digital Media TV which contains digital preparation, digital editing and digital production synthesis stage is detailed introduced. At last, system architecture is tested on function and performance. The process fully reflects specific application of digital media production technology. We take screenshot in order to implement the key technology and finally make the program "Qilu Evening News" and it is successful broadcasted. Although there are still many aspects which make people satisfactory, the whole system architecture withstand practice's trial. By researching on the Digital Media Technology of TV Program production and holding the features of Digital Media Technology, we arrange survival space and development condition of Digital Media Technology aiming to explore how to turn challenges into opportunities, searching for itself development initiatively, searching for more living space to accomplish storage technology upgrading, Video edition networking and make video, edition, broadcast integrative when facing unprecedented impact.The article analyzed Digital Media's design and implementation of TV programs deeply. During the course of test and probation after finishing the system, every aspect achieved the desired objectives after it logged on.