Data Mining System Development In Network Marketing

With the widespread use of the network, network marketing has already become a trend in marketing. Because of the randomness visit, it becomes a very important part to capture the movements of visitors accurately and grasp business opportunities better in network marketing.Consumer-oriented is adhered as a basic principle in precision marketing, it emphasize to meet the growing personalized consumer demand better and better, so that customers can get more value. In the context of meet consumer needs better, low-cost is emphasized in precision marketing, both for business and consumer. For consumers, in addition to the low-cost of products (services), it is necessary to let consumers feel convenient when they access or use them. In order to let business and consumers understanding each other better and let consumers feel be respected, precision marketing emphasizes that business need to keep two-way and interactive communication with consumers.This article is for the purpose of achieving precision marketing. Through the use of campaign measure system, on one hand it makes the effect of media advertising can be correctly assessed, and business can make proper adjustments in time in the to achieve the ads can bring the maximum effect. On the other hand, consumers which be attracted from various channels to the campaign site, their visits in the campaign site can be tracked and data mining, can be accurately classified to effectively identify potential customers.