| The news is transmitting the information about the change of the society. Only truly understand what the information means can the people make the correct judgment and the reflection to the change all around. Therefore, we need news, but what we need much more is the interpretation of the news and the deep information behind the news. News periodical monographic report can meet us this need.The form of "periodical" lead to that news periodical is good at deeply interpreting the news and transmitting viewpoint news. The monographic reports of the news periodical do the best in interpreting news and in-depth news reporting. The news planning is the absolutely essential factor which decides monographic reports' success or failure. So it's very meaningful to make the research on the news planning of news periodical monographic report. "NanFengchuang" has a long history, its influence and circulation has been among the best, and the column "Exclusive Planning" is its key product. Through content analysis and close reading, this paper has analyzed monographic report of "Exclusive Planning". In the study, it's obviously that the column "Exclusive Planning" insist right values as its planning conception,planning follows, the positioning of the periodical, follow the periodical's style, topic selection grasp the pulse of time, reporting and interpretation in three-dimensional space to make sure the breadth and depth, the content shown on a solemn, steady, relax, atmospheric style. As for the reasons of the success of "Exclusive Planning", I think there are three points: the correct development strategy, editing team building and positive interaction with readers. All of the above are very helpful for other news periodical monographic report planning to be successful, according to their specific circumstances. |
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