The Research About The Rayli Website With The Visual Angle Of Gender

Over the past decade the rapid development of the Internet, the website presents multiple features in development directions, has provided the turning point for the massive characteristic website's appearance, the women's site also under this background unceasingly emerges. This article through to use of mass communication and science communication method of combining to inspect the Rayli website's content, and with the visual angle of gender to analysis. Based on the analysis of the content, pointed out that the Rayli website lacks the science consciousness, although the website content includes somewhat elements of the living science, but more contents are recreational are bigger than the functionality, even contains "the pseudo-science" contents.At the same time, the Rayli website has not gotten rid of the traditional medium to feminine localization, becomes the traditional medium the reprint. In the male consciousness is the leadership, the commercial interest for under the ultimate goal function, the Rayli website reappears the gender stereotype, demonstrated the female character is unitary, takes traditional the family status proportion to be big, but actually very little involves to the female more and more important social role's content.The Rayli website staff gender conception and the essential science consciousness is light, and they drive commercial interests, there are the main reason for Rayli website's trouble. So, the author believe that the Rayli website only then from consciousness stratification plane enhancement staffs gender conception and science consciousness, initiative undertakes own responsibility, in the commercialization and the idealization, in the tradition and the modern age seeks the balance point. Only in this way, Rayli website can really lead a modern city women have a scientific way of life, and to attract more female audience, become the biggest city women's network, also for the current site set up a bright female flag, to guide the healthy development of women's website, to achieve the cyberspace real gender equality.