Design And Implementation Of Integrated Information Inquiry System For Guangdong Mobile Co.

With the rapid development of the communication network, competition among the Telecommunication Operators becomes intensified day by day. In order to attract more customers, the Telecommunication Operators will focus on two aspects, one is to maintain and enhance the service quality of basic businesses, another is to exploit and dispose mobile Value-added services. Since the basic businesses of the Telecommunication Operators are almost the same, it will be an important way to attract and develop customers by providing them abundant novel mobile value-added businesses which touch their spots promptly .In addition, how to enhance the input-output ratio and actualize maximum function of value-added business with minimum cost became the most concerned question of the Telecommunication Operators.China Mobile has the natural advantages to exploit Phonetic Sound Information value-added services: its powerful terminals and excellent network supports (GPRS, MNET) offer it multiple methods to receive information so that it can receive and preserve information conveniently. By providing the integrated information inquiry services, China Mobile becomes the interface that customers can contact directly, and it also can carry on the customers' Service Subscription Management, so that China Mobile can directly provide its customers rich and colorful services with high quality and full of confidence. These value-added services embody the value the services of China Mobile as the mobile communication expert, strengthen the loyalty of its customers, and enhance China Mobile's position (upgraded from Telecommunication Operator to Information Operator) in the value chain of mobile communication industry.