The Editorial Force In The View Of Communication

As the society developing,the tools of communication are also developing.In the continuous development communication chains of communication chains people's needs for information have changed from passive ones to active ones.People's need for information content is also personalized,and they've begun to select communication tools subjectively.Audience's choices have transferred the communication to a seller from a buyer,which has also changed the situation from what you've to accept what I've transmitted to what you can refuse what I've transmitted.The paths for communication have become multiple.The effect of communication has become out of control from being controllable.How to face such changes? How to make information and news transmission close to audience and market? It has become the problem which the media have to solve.The thesis is to find the force which is often ignored during communication by researching on the beginning and use of editing force,and try to understand the laws of information communication by knowing the function of such force.The thesis has re-recognized the editing function in various links of communication chains based on the research of subjective and objective position of edition.Based on previous studies,focusing on the concept of editing,the need for editing,the role of editing in specific communication,the development and changes in editing and effects of editing and communication relations are discussed.Not only the subjective role of editing force in communication system but also the problems in current communication system are discussed.hi doing so,the editorial force implied in the course of communication is explicitly shown to people.The research methods are the combination of original editorial theory and communication theory.Through specific case study,a "road map" of the formation and the development in the editorial vision is given.The background of editing force - "the polymerization and dissipation of audience psychology on the process of communication" and "different forms of editing function and specific function points "are explored.New theories and the author's own point of view on the relationship between the capability to edit and editing thought are raised at last.The relationship between editing force and editing thought is:editing thought is plan,and editing force is action;the latter reflects the former.The result of action has a direct effect on the enforcement and reformation of thought.In the system of communication,editing thought is strategy,the editing force is tactical ability;the editing thought decide whether to act or not,editing force decides how to act.Combining the two factors is the only way to realize the perfect information communication.