The Research On Population Factors Of Media Industry Development

Since reform and opening up, China's media industry has made a leap-forward development, becoming a sunrise industry rising. PEST factors as contained in the important one - the population factor for the media industry clearly plays a vital role in development. In this paper, China's media industry development indicators and population indicators correlation analysis, with a view to a more ambitious vision of the community to take advantage of China's state media industry characteristics and trends for the development of science and the development of macro-media policies to promote inter-media industry in China the coordination of sustainable development based on theory and practice.In this paper, trying to build a framework for the media industry and the media development indicators of industrial development based on the framework of demographic factors, in 2006 in 31 provinces (urban) development of indicators of media industry data and indicator data for the study of population samples will be divided into the media industry press , radio and television industry and the three types of network industry, each with the demographic factors (divided into the population, the quality of the population and population structure) of the correlation analysis. The main conclusions are as follows: (1) For the traditional media, the population size of the media market to a large extent determines the scale of production capacity and the media. The impact of the media population is one of the factors to profitability, but not the most critical factors. In addition, the population has significant implications for the abundance of the types of newspapers; on the network media, the population size and the number of Internet users were significantly correlated with the number of the number of Web sites and domain names not related to each other. (2) possession of thousands of people daily with the per capita number of years of education were significantly associated with high school or higher proportion of the population were significantly related, and the greater proportion of highly educated population, the more intense and significant; radio and television coverage of the overall population level of education showed a significant correlation; population is affected by the educational level of the network an important factor in the development of the industry, but for different population education, high school educated population more than the more well-developed network of industry in Vietnam. (3) The sex ratio imbalance has affected thousands of people to an area owned daily, but the impact is mainly reflected in the macro. The level of cities and towns thousands of people daily with a high degree of ownership is related to the level of urbanization and to some extent, affected the development of newspaper ads, the city has a good economic environment, concentration of population groups, such as the purchasing power of a strong, are Newspaper advertising has provided a broad space. Proportion of the elderly population and thousands of people daily has a significantly positive correlation volume, reflecting the aging of newspaper readership trends; radio and television comprehensive population coverage with a high degree of urbanization associated with the proportion of moderately related to the elderly population. The development of radio and television advertising degrees and level of urbanization, the proportion of moderately related to the elderly population. On this basis, this paper presents the state of the environment based on the population development strategy of the media industry: First of all, the media should be to attract young readers and the maintenance of press ecology; followed by development with an appropriate media; again, the polarization of media development in urban and rural areas, making the large and medium-sized cities in the basic capacity of the media market saturated, the media should be turning their attention to rural areas, to fight the spread and development of new targets and resources; Finally, the media should adapt to the aging trend, the development of "media-haired."...