"Special Focus": The Three Levels Of The Text Construction

"Special Focus" , founded only 6 years ago, with circulation of two million breakthrough now, which is only second to "Reader" among digest magazines, has been praised by the whole society. In this paper, I will discuss its secret of success from the perspective of the text construction, using Frame theory.Any media must first determine its own position, and the realization of the process of positioning is to a large extent the process of text construction, so a brief foreword will tell you the three unique positioning of "Special Focus" in the reader, the theme and the idea of edittion, for, a unique positioning to some extent determines the uniqueness of the text construction."Special Focus " to build the text has gone through a difficult process to explore. In the initial launch, the idea of edittion has not yet been stereotyped as a result, the three levels of the text framework were not a harmonious combination, for, the high-level framework was rough and vague, the set-up of the middle-level framework was unreasonable and its contents' choosing was deviated from a certern standerd, the low-level framework was vulgar in some way, which made the three levels conflicting with each other within the framework so that the entire text was drawn to a crisis. However, using Culture consciousness, adhering to the correct values derection, learning from the Chinese traditional culture, in accordance with the spirit of the times and the readers' needs and, through continuous self-correcting, self-innovation and self-improvement, "Special Focus " rapidly constructed its high-level framework, which core signifcance is the unique values of happiness and harmony. With the guide of the high-level framework, "Special Focus" for the timely adjusted and improved the content construction of the middle-level framework and the statement way of the low-level framework, ultimately leading to a perfect harmony of the three levels of the text framework and forming a charming quality of the text. Text is king, for "Special Focus", high-quality and perfect version of the text framework is the root cause of its surprising victory. Conclusion of this paper discussed about the enlightments to the press from the text construction of "Special Focus".