On Publishing Communication And Construction Of Advanced Village Culture

In the course of constructing new socialist villages and the historical process of harmonious society,the great attention shoule be paid to publishing communication in construction of advanced village culture from the strategic height of resolving the problem of Three Agricultural Problems.We should stand on the reality of the development of Chinese rural,unearth and integrate the culture and publishing resources of vast rural.Let the publication of three agricultural service for rural,peasants and agricultural,thus constructing the information network and cultural space of rural publishing communication and forming a great cultural ideal.So the situation of the rural reader should be change,who lacking of system analysis as the consumer,especially need refining and strengthen the understanding of the reader levels.We should fully hold the speciality of the rural reader,and optimize the content of the publishing communication,while promoting publishing communication constraction to realize the fuction of advanced culture.We should develop the channel of book marketing communication widely,combining with the publishing-planning and selecting individualized topics to construct the speciality of content and marketing.We should hold the practical purchasing power of the rural reader,developing the price decision-making scientifically and finding the junction of market reasonably.We should form issuing resultant force in integrated marketing,giving full play to the fuction of Cottage Bookshop and establishing the platform of the rural publicating marketing.Take a broad view to develop,it's important to strengthen the propaganda of publication and the recommendation of book knowledge.Helping peasants to cultivate a good reading habit and improve reading comprehesion level,implementing sustainable marketing strtegy,which can implant the eternal activity of construction of advanced village culture.