| The foreign video podcast websites are seen as a myth to China. It drives Chinese web industry developed in full swing. Less than three years, there has been sprung up various video podcast websites in China which just started from 2006. This paper expouds the point through five parts, the emergence and the classification of the the video podcast websites, practical problems and possible solutions occurred in the websites, the future development tendency and my own suggestions about the issue. The intention of this paper mainly to arise the attention from the relevant department of government and social insititutions about the importance and the urgency of the web industry, so as to promote the healthy and sound development of videocast websites in China. And the paper also can be served as reference for the difficulties and the embarassment which always caused in actual operation. The paper is not just an ostansible presentation and analyze of the videocast websites, what more important is to bring forward the instructive proposals for the existing tough problems and predicament of the video podcast websites.The present paper endeavour achieves not merely to the present situation representation elaboration and the analysis, more importantly to solves the present video frequency to broadcast the question and the difficult position which the guest website meets gives own constructive comment.Because the video frequency broadcasts the guest website to develop the time in our country not to be long, but domestic concentrates regarding this domain extremely limited research in to the overseas advanced Shui Pin introduction, but broadcasts the guest domain regarding our country own video frequency to study the work and the paper specially are few, in particular broadcasts the guest website in the introduction foundation to the domestic video frequency the present situation, the difficult position can move proposed the constructive solution suggested and develops the trend suggestion is few in number.Broadcasts the guest website research present situation to the domestic video frequency to carry on the segmentation, the research academic monograph quite are few, to the advertisement development, the technical platform construction, the content copyright protection and so on the concrete aspect special subject paper quite are many.But these dissertations in concrete broadcast the role for the video frequency which in the guest website practice service plays not not entirely as desired.In the technology the ten thousand li in a day, macroscopic aspect and so on management and microscopic operation which corresponds with the technology research relatively lags actually.The macroscopic management aspect, the video frequency website also is in particular in the big dissemination system important constituent, is in the society information system important constituent.But facing the new member, the Country Department responsible for the work's reaction rate also slightly reveals slowly, but how should the academic circles act any role to the video frequency website in the dissemination system ecology as well as act research and so on these role, at present the domestic research nearly also is at the vacancy condition.The country broadcasts the guest website main body qualifications correlation limit policy to the video frequency repeatedly appearing to cause the object of study change which this aspect studies to be very quick, this is the theory to the practice transformation effect not good primary cause.Therefore the present paper has certain innovation in this aspect and practices operationally.The present paper biggest primary intention namely avoids the simple statement introduction, but is enable the reader at these to have in the simple understanding foundation to the present situation to propose can has the actual reference and the operation value feasible suggestion to the government correlation management level and the website superintendent.The paper first three parts separately from the research technique and the mentality, the accurate definition this article object of study and the domestic video frequency broadcast the guest website development the background history three angles simply to broadcast the guest website to the domestic video frequency to make the introduction, the fourth part classified the present video frequency to broadcast the guest website in the developing process the bitter experience five most significant difficult problems, and oppositionally separately proposed the theory basis and the actual operation experience solution mentality to these five difficult problems, its solution mentality from present should say was quite mature and may operate.But not yet formed the conclusion regarding these five difficult problems in the question, in the paper also suitably proposed the author view and the suggestion, and retained certain discussion space.The paper fifth part broadcast the guest website in view of the video frequency the development present situation to propose five point of feasible rationalization trend suggestion, caused the video frequency to broadcast the guest website to be able to obtain with a clear goal several plans in the prospects for development question.The research technique and the mentality aspect, the present paper sedulously avoids in the accurate deviation which the monotonous research technique and the mentality create, therefore used the dissemination study separately, the sociology, the management science, the economic and so on many angles of view has conducted the research, broadcast the guest website development background and the present situation, the video frequency to the video frequency broadcasts the guest website concept, the video frequency broadcasts the guest website copyright protection, the national management level policy control, broadcasts questions and so on guest to carry on the text analysis; Broadcast the guest website content homogenization, the video frequency to the video frequency broadcasts guest questions and so on between website and traditional media cooperation, commercial operation pattern has carried on the comparative analysis; To the high clear video frequency, the reportage content video frequency has carried on the quantitative analysis.The hope through this article composition, can broadcast the guest website to the domestic video frequency the healthy development to contribute author's one's pygmy effort. |
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