Simple Analysis Of

Up to now the programs of"Talk Show"has been very popular in the world.In the west they have many years'history and always keep the status of"evergreentree"in the television's domain which is full of fierce competition.In our country,these programs didn't appear until 1990s,but they developed very rapidly.In recent years,more and more programs presented in all sorts of television stations.We should say,the quantity of these programs in China have reached to a considerable degree.However,although the quantity of these programs are excessive,few products.And LuYu Daily since 2001 has been launched,after 8 years of development,has formed a relatively stable form and the audience section,and in many ways been highly acclaimed. This has provided some referance and research value for the short development of TV taik show programes.The first chapter of the thesis, starting from the three phases of the development of LuYu Daily, discusses the process of positioning of the programme as time goes by. The second chapter emphasizes mainly on the two reforms. The first one, which has replaced the two-person talk show with a large programme with audience in the presence.In order to adapt to the diversified social structure, the programme began its citizen-aid direction. The second reform, Luyu Daily added into Hunan SAT-TV. The host tried to inject new elements to the programme, making it a happy one to the audience. Due to the host-oriented way of talk show, to some degree, the characteristic of the host and his or her relationship with the programme determines the direction of the programme. The third chapter mainly discusses the feature and style of host Chen Luyu. At last comes the conclusion of the thesis, which points out that the core of the positioning of the talk show should be humanistic spirit. If the programme wants to make a stable and lasting development, it must has its personalized positioning and follow the marketdevelopment law.