Research On Information Dissemination System In "ShangMeilin"-a Village Inside ShenZhen

Based on existing research results in China and abroad, this thesis aim to found out exposure situation of residents,who lives in "Merlin village" Shenzhen.Through questionnaire investigation and case interview, to analyze different media usage characteristic among people with different age,sex,occupation,and education level ,which can represent other residents` lived in"the Village inside City". The findings are summed up :1, TV plays an important role in communication, TV exposure are higher than other media in "Merlin village".2,The knowledge gap between media ownership and media exposure was more prominent for new media such as internet.3, Villagers pay attention on both entertainment program and news program .4,"Opinion Leader"makes more influence on low-income earners than high-income earners. In accordance with practical demands, this paper can provide modern media popularizing -planning guideline for government. It can help marketers select the right type of media to reach to resident in "The Village inside city", but also for the Government on how to narrow the knowledge gap in village.