| After the reform and opening up of china,China Sports TV experience a few decades of development,it become strong and strong,and today, it gains a considerable scale,and scored remarkable achievements.An increasing number of people authorized that it' s the main channel of sports TV to get sports information.China's TV sports mainly including the CCTV sports channel,local TV sports channels,outside agencies and the private TV sports bodies.CCTV sports channel is in a superior position,all aspects of their resource advantages appear completely. Local sports TV channels face many difficulties and challenges in the channel specialization process.Overseas sports TV bodies current have certain development in China,but then are still subject to some restrictions.Private sports TV bodies are in a weak position,but although in the lack of resources and development space,private sports TV bodies still have some opportunities currently.As a new forces of China sports TV framework,although digital sports TV channels meet some problems in their deveiopment,as then have advanced technology, and in line with the sports television viewers high-quality,detailed classification requirements,theirs development prospects are optimistic.Based on thorough analysis,summarized the specific characteristics of their own,conduct an in-depth analysis of China's sports TV,and secures the status quo of the pattern,find out its strengths and weaknesses,such as ome local sports television channel's survival situation worrying,the private television sports development has been slow and offshore sports television in a narrow,difficult road aheadand,Should be targeted to develop more comprehensive and rational development of sports television policies and regulations,due to open outside the sports TV operators in China's development restrictions,to encourage the private television sports development,accelerate the development of digital sports television,sports and prosperity TV market,and so on. |
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