Sports Newspaper Headlines In The Age Of Reading Headlines

Headline is "the eye of an article,as well as the advertisement of an article".It plays an important role in readers'reading.In these days,newspaper has gone into "the age of reading headlines",so headlines give readers the main topic of the news story.This paper attempts to analyze statistically some news headlines selected from Titan Sports in order to see the prominent features of sports newspaper headlines in "the age of reading headlines".It finds that Titan Sports prefers to(1) use more one-line headlines(2) use more Subject+Object Structures(3) use more war words, idioms and new words(4) use more rhetoric,and so on.It is hoped that the study can shed light on features of sports newspaper and also provide some helps for sports newspaper editors.Some basic makings that sports newspaper editors should have are:editors should make the headline dramatically on the front page in order to attract readers'interests;editors should make the headline by summarizing the subhead in order to give readers general information of the new story;editors should avoid certain malpractices in order to give delight to readers.