The Research On Development Of Science TV Program In Dalian

Science is the floorboard of all sorts of TV program for the purpose of social education. With the News and artsy columns together are called the three pillar type of TV programs.The paper analyses the science and technology program of Dalian TV,After a great deal of investigation and statistics,through the analysis of the distribution of audience,ratings and viewing share,operating conditions,column content,summarizes the characteristics of the science and technology program.Including the wide range of materials,diverse forms of column,gradually stability of viewing and so on.It also finds a lot of problems,such as unclear orientation of column,lacking of innovation of column in form,the shortage of development and so on.The article puts forward the science and education sub-section audience,based on local strategies according to "the use and satisfaction" theory.The aim of the column is for the audience,making them get the satisfying experience after using it.From this point,it needs have a further partition to the audience,and runs columns according to different audiences. Basing on the mainland is not only the core of local television stations development,but also embody the service standard of column.Secondly,cultivate high-quality self-administration columns,create brand.From the theory of communication effect,only self-administration columns are competitive and high quality column can attract attention.Creating brand column mainly because of the stable viewers,cognitive to the brand,ascension of the spread;The most deficient now,for the science and technology program,is marketing.Using theoretical analysis of the "4RS".column is also goods,it is a attention economy era now,and it is difficult to attract the audiences attention unless packing,even through the best content. Therefore,we must strengthen the packing of the column and make good use of the Network, mobile TV new media platform,expand propaganda,and also,plan all kinds activities, improve people's popularity to the column and expand the influence of the column.