Network Virtual Vivid Clothing Research

In network rapidly expand's today, the network immediate communication facility and the online game was in vogue were already many year, they founded the new network virtual status, and with the virtual image union, obtained the general web cam's affection and the use. This article studies the network virtual vivid clothing mainly aims at by clothing's outward appearance, the epidemic, the renewal attracts the consumer purely, and serves the profit purpose the virtual clothing. It including free network game's in fashionable clothing system and QQ show two kinds of canonical forms. Through to passes through the present paper the important concept"Avatar"the analysis and the discussion, initiates to European and American, Japanese and South Korean, the Chinese network game clothing and QQ show and so on virtual vivid clothing's attention. This article classifies classically network virtual clothing's each kind of style, fictionalizes, styles and so on modern fashion, nationality, and carries on discusses and enumerates the chart of symbols. In the traditional clothing culture's foundation, the discussion network virtual vivid clothing culture's characteristic, proposed that it has real virtual characteristics and so on, interactive community, surmounting space-and-time, personality rallying, cultural mixing property, realistic exaggerating, free cultural property; Meanwhile from aspects and so on definition, cultural connotation, influencing factor discusses the network virtual vivid clothing culture and the realistic clothing culture difference. Has analyzed the network virtual vivid clothing marketing type and they respective characteristic, the developing process and the present situation, has carried on the discussion and the forecast to its commercial value. The network profession and the clothing profession will collaborate the marketing way which will cooperate in the future clothing electronic commerce development to be able to play more and more vital role.