Research On The Focus Communication Of New Outdoor Media

Content: At present, we have ushered in the era of excess spread. The mass accumulation of information and communication channels of information for the Ubiquitous makes people concerned is no longer scarce, and becoming increasingly easy to get. On the other hand, attention has become the choice of chasing the market's scarce resources. In this context, the only general to the dissemination of information, many homogeneity has been difficult to duplicate, such as the quality of information equivalent of competition, the show was its "mandatory" value. Focus of its dissemination of accurate and effective, simple ad context, covering urban audience penetration Living network, integration of information easier to control the economic characteristics and so on, has become a current hot topic in the dissemination of academic problems.Focus of the spread from the modern audience to accept any division of the nature of the media, the audience's engagement with the choice of all of its features are the most important prerequisite for the realization of the goal. By any point of view, the audience for the success or failure of the media and are critical to the survival of one of the constraints. To occupy the market, it is necessary to win the audience, this is an inevitable choice for the media. The market share, a magic audiences column is the first step in positioning the audience, that determine the overall media and established a clear section of the spread of the object, who is to address the spread. With the transformation of modern society, the audience and multi-polarization trend becoming more and more obvious, which makes the audience interest and information needs of the growing divide. Therefore, the media will inevitably have to make a major shift from the face of "the public" to the "Focus", by the pursuit of "The Cantonese" to the pursuit of "reward points" from the simple pursuit of the number of audience size, transition For the specific audience for the core audience, the impact of the core audience's way of life, acts of law, values of the community.Living in this article from the media to be the new hot industry problems, the study in today's era of information explosion, the audience's view of media consumption and social get-together, through the comparative analysis of new media focus on the advantages of a variety of media, the dissemination of the contents of integration, information Classification processing, in order to disseminate a variety of sources to specific groups of people, fully meet the needs of the audience in order to achieve the dissemination of results to maximize the process, advertisers on the Integrated Marketing Communication in the media choose to have certain reference value.