An important part of cultural industry, the existence and growth of animation depend on the development of its content. The creature, product, communication and consumption are the core of animation works. Consumers play an important role in animation works process from product to consumption, and among them animation fans, the major observers and loyal consumers of animation works, are doing a lot to promote the consumption of animation works and related products. The characteristics and ways of behavior animation fans serves as a meaningful guidance towards the study of animation works' consumer group.The group of animation fans conducts a relatively unique way of act during the process of its formation and growth. This group's characters are closely related with contact of animation works and other derived behaviors.This thesis tries to study the animation fans' contact behaviors from an angle of communication. Through a research on animation fans' motivations, methods as well as channels of contact, the issues of why and how and through what channels they contact animation works are discussed in this thesis. What is more, from the interaction between audience and content, this thesis attempts to find some law of the operation of animation industry, spots its short board and put forward constructive suggestions to break the bottle neck.The reference meaning of the animation fans, their contact of animation works to the animation industry, reviews the formation of the animation fans group in our country and its structure are discussed in part one.In part two, the animation fans group's psychology identity, its common motivation of contact of animation works, its appreciation of animation works and satisfaction from related acts are studied.Part three is an introduction to the daily life of animation fans, including their interpretation of animation works, textual researches, and collections as well as some derived unique acts like voice starring and voice fans, COSPLAY and spontaneous groups' creating.In part four the channels of animation fans' contact of animation works are analyzed in the hope of make clear the influence of channels on animation fans' contact behaviors of animation works.Following the studies above, in part five the author investigates some laws of the development of animation industry, finds the short board of national animation industry and puts forwards some helpful suggestions. |