Media Values Displacement And Reconstruction

The media values are the media to reported that event's value essence, the constitution and the standard understanding, is refers to the newspaper office, the Broadcasting station, the television station and so on to be engaged in news dissemination the organization, when the organization reports, the dissemination news, to its report object significance, important and so on a series of subjects and objects value relation appraisal and view. The media values have the judgment, the standard, the drive function to media oneself, has the design socialism core value system, the guidance public opinion, enlightened, the coordinated solution society benefit community contradictory function to the society.But, in the now reportage, the media values has had the serious displacement. This mainly manifests in two aspects; first, the news media regards own economic interest excessively, thus has violated the social benefit. Second, the media to reported that the object value appraises improper, including the right and wrong unclear, the beautiful clown does not distinguish, the mechanical impression and so on. This article emphatically from the economy and the cultural two aspects, the analysis media values has the displacement reason. In the economic aspect, along with the country reform and open policy's implementation, our country economy obtained the rapid development, but the commercial utility is supreme at the same time, the attitude impetuous and so on bad style is affecting the media value appraisal. In addition, we with various countries' economy contact unceasingly thorough, the Western culture spreads to our country, to expend cultural and the individualism excessive esteem profoundly is also affecting the media value idea.Certainly, takes root in the native place culture media must receive the traditional culture idea unavoidably the influence, but these ideas already did not adapt the contemporary society's construction and the development obviously, like under the long-term rule by people form of society forms light concept of law and chastity view and so on. The media values' displacement has the bad consequence inevitably to the entire society: to itself is the news is not in accordance with the facts to the media, to audience is misleading.The media class nature and the social attribute property had decided media values' restructuring cannot displace the socialism core value system, the news rule and the news standard request, must, in the party spirit and principle, the news authentic principle and bring honor to essence of principle under the traditional to restructure the media the values. In the content, embarks from the current media values displacement present situation, target-oriented, has the destination to correct, to adjust and consummates each value idea, take the socialism core values as a goal, from traditional collectivism, news rule request real view, news code requirement fair view and responsibility view, but also has the media aesthetic standard and"humanist"aspects and so on values carry on restructuring to the media values.