| With our world is flattening, the economic boundary between countries increasingly blurred.There are increasingly Chinese enterprises begin to attach importance to foreign markets.Under the background of Sino-Indian co-operation boom, India is becoming the bridgehead for Chinese companies to expand overseas markets.This article studies the brand image of Chinese products through the current Indian media,and provide theory reference for Chinese enterprises and government to shape a better brand image.Screeing articles in Hindustan Times,which is the most authoritative English-language newspaper in India, as the research object, and studying 10 years of its reports about China’s products or brand through content analysis.Sample survey found that made-in-china is the most popular issue in the decade of the newspaper.At the same time, negative reports on Hindustan Times, attach "cheap", "low-cost" and "no brand" labels on Chinese products. Chinese enterprises is still be placed in competitors which will becomes a threat to India, whether in domestic or overseas.There are reasons, on the one hand the newspaper is affected by the private interests,on the other hand political conflict, folk communication environment pressure are also affecting the tendency of its reports.After the investigating, here are some ideas, "win-win" can break down the barriers between the two countries and its also the key to get trust from country to country. The industry transformation both of the two countries is just around the corner, new product competition will shift from manufacturing to brand competition. Brand communication will be a new direction for Chinese enterprises to efforts.Finally, folk communication and political soft power will be the best way to promote development for both of the countries. |
