Design And Realization On Examination System Of Life Insurance Agent Based On Web Service

Since 1992, the life insurance marketing system has entered into China, reflected its strong vitality, as one of the main sales channels which life insurance companies rely on. With the development of China's insurance industry, the marketing system gradually exposed the problem that the overall marketing quality is not high. in order to make the marketing system healthily develop, we must improve the marketing of the overall quality. In order to improve the overall quality of marketing team. Life insurance companies have tried to absorb the higher qualifications to join the marketing team. But practice shows that, in contemporary China, the life insurance has not been fully recognized, life insurance sales also need to rely on the social networks of marketing staff. The customers trust in the marketing members sometimes in excess of the insurance companies. The phenomenon of "High education, low billing, high-shedding" and"low education, high billing, and low shedding "frequent occurrence. Life insurance companies to intensify the training of these marketing efforts are imperative. However, there exist the following questions in the course of specific training:1. Members of the life insurance marketing have the characteristics of geographical dispersion, concentrated training is very difficult. The life insurance companies have five levels structure in the traditional training system—corporation, branches, the center branch companies, marketing services, county services. In the previous three levels had set up training department / training posts. The center branch companies as the core training. Since the teachers of center-company are different, the level of training is varied.2. With the development of network video technology, the training often held in the form of network / satellite Conference, so that make the outstanding lecturers resources of entire company share, the teaching methods in the training have greatly improved. However, as an important part of training the testing is not improved, still follow the traditional test mode that center branch companies as the core. The role of testing in the training has not been reflected.3. The traditional examination system based on the C/S or B/S mode in the branch and central-level companies also use. But generally universal life insurance examination system does not reflect the characteristics of marketing examination; another branch or company with a limited ability, the functions and content of system are restricted, the effects of use is not ideal.4. Since the China Insurance Regulatory Commission has launched agents (members of the Life Insurance Marketing is commissioned by life insurance companies, to the extent authorized to handle the business, life insurance companies and agents charge fees or individuals of commission, also known as agent ) qualified examination in the form of on-line examination, because the Life Insurance Marketing members whose age general prone to older, there has been some cases that part marketing members unable to answer. There is need for the candidates to provide a simulation environment for the conduct of practice before the exam. Unified development that supporting of the centers of independent development and abandoning the original system Corporation are not feasible.5. Because many schools and institutions at home and abroad, both research in examination system, and therefore in-depth study the test paper algorithm. Although the study has been for a very long time, still do not have a very sound algorithm program that automatic test paper. Most of the algorithm previously used the random sample, the error compensation or retrospective testing method, although these methods can also make a paper, in the process of reality operation, there is a large quantity of time-consuming and algorithm could easily enter the death circle, the effect is not very ideal.In view of the above problems, the content of this research as follows:1.For geographical dispersion of the life Insurance Marketing Members, play the traditional advantages of flexibility that the centre branch companies as the centre testing, to protect the existing inputs of centers and branch offices in the examination system, integrate the purpose of training resources of the whole company, the new system based on the Web Service mode on the whole design. The system with the characters of comprehensive package, the loose coupling, the standardization on the use of agreements, highly integrated capacity, the development of the platform and so on.2.The agents qualified examination in the form of on-line exam, based on the Web Service framework, the strong background data and services, develop the simulation system which specialized for the qualified examination of life insurance agent, providing the simulated environment on-line exam for the marketing members.3.For the existing problems of original test paper strategy, the system uses random sampling algorithm combined with the genetic algorithm to retain the characteristics of randomness of random sampling algorithm, simple algorithm, the objective subject ,at the same time make use of genetic algorithms to improve it, raising the responsiveness of papers proportion difficulty.4.Filling the traditional test blank of papers analysis functions, the system increased papers analysis module. Finding the knowledge inadequacy of the marketing members through the paper analysis , so that follow-up training more targeted5.System users include the head office staff, branch managers, center branch company managers and the largest numbers of life insurance sales staff. In order to protect the security and stability of the system, the different people need different distribution of powers and avoid the use of ultra vires. The system individually develops the user management module, to manage the all users'authority in the system.The research "based on the Web Service examination system of the life insurance marketing"in Taikang Life of Heilongjiang Branch trial operation six months, and have achieved good results. Agents in the qualified examination and corporate performance have been enhanced. What is more important is to help Taikang Life of Heilongjiang Branch set up a complete training system.