| In this paper, communications and sociology from the start, the two disciplines of a point "the social problems in Internet communication environment " to study and explore. Because of the rapid development of the Internet and social networks initially formed today, also because of Internet communication itself different from traditional media in interactive, personalized, no center and free dissemination of great features, it promote social development at the same time brings a series of new social problems. These social problems in the network environment with the spread of widespread, irrational and difficult to control and so on, these social problems in the network environment how to happened, and development,there is a mechanism, how to use of internet dissemination of the advantages to solve these social problems, these are our research into a new topic.Internet communications is the 'soil' to sowing and promote social issues, at the same time, the network spread itself has the capabilities that properly used will promote social problem-solving. social problems in internet communication environment have a reaction force. It is the network's influence spread created, also the destroy of credibility in iternet. In this paper, the introduction of the dissemination of the 'agenda setting' feature, 'spiral of Silence' and other classical theory of the transmission network analysis, and tried to analyse its role in the new characteristics and also the confidence of network communication issues and credibility issues were discussed that network communication and social problems there is aparadox. In this paper, the author aggregate the cause of social problems in internet communication environment, and analysis how to use internet communication to promote social problem solved in network monitoring and self-discipline and positive role of traditional media and technology, and other aspects, the author that there is a at significance in play the advantages of internet. |
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