Traffic Radio Development Study

Traffic Radio booming in recent years achieves remarkable economic and social benefits, arises widespread concern outside and becomes one of China's media market landscape. The rise of traffic radio reverses the broadcast market which continued to decline before ,makes the radio become "relatively strong",and also offers the development of the reference for the entire broadcast media.Traffic Radio in China's development is inseparable from China's social environment. China's sustained economic growth, China's urbanization process accelerated, the advent of automobile era, the development of transportion area, bring traffic radio to a rare opportunity. Traffic Radio workers base on professional concept, innovative proactively, and achieve the sustainable development of traffic radio.With increasingly fierce competition in the media, new media technology applications, traffic radio on a certain stage encounters "difficulties", and can not continue to develop. How to resolve these problems?In this paper, according to the status of traffic radio, I propose four measures that would be beneficial to the development of traffic radio.Weak and strong is only relatively.There is only the concept of the disadvantaged, vulnerable not the media. As long as the traffic radio boldly take the road of innovation, and actively participate in market competition, through detailed market segmentation, determine the target audience, and the frequency of accurate positioning, we will certainly play create a brand image.The audience in this multi-channel Information environment, will choice traffic radio, and traffic radio will be bigger and stronger.