Research Of Intelligent Web-Shop System Based On Workflow

With the keen competition in traditional marketing channels and the fully-fledged environment in online shopping, the online shopping market is rapidly growing. Network distribution channels have become a very important part in many traditional enterprises' overall strategic plan for marketing channels. Traditional enterprises' developping the B2C e-commerce is an extension for the existed business mode, and this is a very robust e-commerce mode because it has many supporting resources such as business offline, brands, channels, customers and so on.More than 70 percents of business are completed by two or more employees' cooperation in the enterprise's B2C e-commercial activities. This series of related activities and the change process of these activities in accordance with certain rules constitute the business processes. In enterprises' commercial activities especially in e-commerce, to be quickly respond to customer's demand and to make timely adjustments for the business process according to the market demands' changes is an important factor for a sucessful enterprise. By using the workflow management technology, the e-commerce system developped through process modeling and process management technology can rapidly realize the business process reorganization, and make the e-commerce activities run based on information flow, and totally strengthen the cooperation ability and effectively integrate corporate's information resources.In addition to providing excellent product quality, personalized and intelligent service is also an important marketing way to attract customers. In traditional online shop the commodities are just exhibited simplely, which is not able to attract large number of potential customers for lack of personalized and intelligent service. At the same time, with the increasingly accumulated network trading volume, how to reduce the workload of managers and make the trade online be more intelligent is also a question appearing in shopping online. And the development of Agent technology provides a good foundation for solving these questions. The main research works are as follows:1) Studied the work flow technology, model driven development technology and Intelligent Agent technology.2) Proposed an implementing technology of workflow based on ECO model driven, and elaborated on the implementing technology, and applied the method in a B2C web-shop system.3) Studied the formal language Agent-oriented software development, and applied the concept of service-oriented in architecture of Agent.4) Studied and designed an intelligent web-shop system based on Multi-Agent against the deficiencies of existing web-shop system, and explained the functions of the various Agents and the communication between them.5) Developed the B/S application based on ASP.NET through the .NET platform, and realized the project of B2C web-shop system, and demonstrated the feasibility of the work in this paper.