The Research On Construction To Culture From The Spring And Autumn And Warring's Communication

The function of communication is always the key parts in the study of communication. We often use Harold Dwight Lasswell's three effect theory, environment supervision, society balance, heritage transferring. Later sociologist Wright added entertainment function in the communication study. In fact the function of communication is not fixed, but keeps developing. We think that communication transfers not only culture but also culture, that is to say, it plays a very crucial role in the construction of culture.In order to improve this thought, we look back to period of spring and autumn and warring states of two thousand years ago. We focus on this period because our traditional culture is formed during this term. In the same time, communication actions came to an upsurge. This time municipal school faded, private school boosted, people with reading ability accumulated, and political environment was unsteady, leaders of each state all tried their best to manage the country. Under this kind of situation, many intellects wanted to do something for their country in order to accomplish their political dream, and they persuaded leaders to fulfill their ideas or teach students or write books, the communication action was significant. We should pay attention to"One man and One thing', one man is Confucius, one thing is hundred thinkers'discussion. So, we think that there must be relationship between communication and culture at that time.Through the culture of the period of spring and autumn and warring states and the communication actions and thoughts, we provide a view point that communication action can not only transfer culture, pass away civilization but also construct culture. It is helpful to improve communication strategy, prompt communication effect and widen the culture influence..