On The Lao Baixing Newspaper And The Practice Of Popularization

Lao Baixing Newspaper was born in the 1930s. It was an outstanding present of the progress presses in the northwest region, which persisted in resisting against with Japanese intrusion. Through the analyzing of its text, raw data reading, and relevant academic information collecting, five areas of the Lao Baixing Newspaper were researched in this paper, which includes the background, the founder, the contents and column, the popularization form, the interaction between newspaper and readers. In this paper, a comprehensive and systematic reproduction of the newspaper was made, the features of popularization and valuable experiences in contents, forms, interactions were summed up, too. The author trying to provide some valuable advices to today's newspapers' reveal, reform, and development. The innovation of this paper is, on the basis of the original information reading and analyzing, the contents of Anti-Japanese War and mass services were detailed analyzed, and it also focused on the newspaper's traditional folk arts form and accessibly language style by examples taking. The experiences of how to interact closely with the readers were summed up one by one, and the newspaper's unique cultural values and historical significant were mined, too. A systematical display of the philosophy and the running the newspaper, which is "from the masses, to the masses" was made in this thesis, the paper tried to help the readers understand Lao Baixing Newspaper detailed, completely and in-deathly. And the author also aimed to provide some useful experiences for the development of current media.