| Contemporary dissemination of the best-selling book has many clear and prominent feature of this paper to three phenomena: the Pan-entertainment phenomenon, published follow suit, as well as resources to expanding the publishing phenomenon of representatives discussed. Through these three phenomena-depth analysis revealed that the development of China's best-selling book in the course of the potential problems and is worthwhile to continue in-depth level.The so-called "best-selling book", as the name suggests, refers to a certain age or a certain time, the very popular book sales is hard to measure indicators. But in China's publishing industry has a specific situation, the largest-selling books of China were the Senate primary and secondary school textbooks and the quotation from the great a few years ago, but they certainly like to Bestsellers book, China's best-selling book that is more in a reading fashion trends, meet the needs of readers, a high sales of leisure reading materials.1,The tendency of entertainmentChina's publishing industry set off by the whirlwind of a typical entertainment publishing phenomenon is by the popular book. Book by the popular is to a certain extent a function of China's market-oriented books subdivision are becoming more mature. By the top-selling book market embodies the postmodern culture of a deconstruction of knowledge, but also a modern aesthetic requirements of the content of their colorful, lighthearted humor of style, more in line with contemporary people and the pace of life reading Orientation. "Body Writing" means not deliberately evaded the description of the body of instinctive desire, or even to describe as the focus of a literature that is the traditional idea of writing a subversive. "Body Writing" how to become the best-selling book publishers create a shortcut, we should talk about the following aspects: First, it implicitly writing in the conservative, traditional values of our people before the deep-rooted kind of thinking is a breakthrough in the depths of liberation. However, when this area was bold courageous into avant-garde writers, their side withstand the pressure of public opinion fist-raising enormous human return side has become famous, have added substantial revenue. From the perspective of dissemination of psychological, physical writing of the popular books reflects the audience's psychological repercussions. The resulting, the more we are publishing "forbidden zone" of the choice of subject and content, potential readers will be more market risk it smaller. Secondly, the type of physical culture is a typical post-modern cultural forms. "Body Writing" books popular not only embodies the creation of a post-modern way, but also revealed a post-modern way of reading. Creation, the new generation of writers in the name of the body of a series reduction or deconstruction activities constitute its magnificent and the continuous development of moving images. In reading, after reading a modern readers as the center of reading, is a sentimental and the enjoyment of reading."Celebrity effect" also publishers add value, a good way of self-promotion. Judging from the current domestic book market, and the best-selling book closely related to the celebrity generally have the following categories: 10% broader market due to various reasons, the celebrities themselves, said the wishes of the people worship creepy psychological, publishing to mature and effective operation of the market are essential for effective dissemination of important factors. Cultural celebrities at home and abroad in the market also has high visibility and recognition, such celebrity is the cornerstone of the best-selling book outstanding, but there have been a small number of powerful publishing monopoly of scarce resources. When a major event occur, the public and media attention will be a social focus of the best-selling book sector Jones. These publishers selected for the focus of the author's purpose is valued for their unique background and experience, they expect to pen to write a more real, profound, rich appeal of the scene, in order to satisfy the audience's needs and size of access proceeds. In the socialist market economic system, the publisher decided it special status to good social and economic benefits, the combination of the latter sometimes even more important, after all, the trend in the market is to survive in a first consideration Press problems.Wang Shuo let people see the emergence of an unprecedented gesture of writers and literary style, from the May 4th Movement used to break the pattern of today's discourse. The reason why these books will be sold sale, first of all depends on the authors use words nimble Irony art practices and will be the main chain from the traditional ideology of the liberation of bold innovation. Secondly, the writer of such independent attitude towards life has long been customary to keep people do not see the same trajectory of life, allowing readers to find a on the cutting edge of excitement.2,The phenomenon follow suitSince the production of books attributed to the field of popular culture, inevitable phenomenon follow suit, but follow suit on the convergence of the underlying causes behind the phenomenon and to further explore the operational mechanism is indeed necessary. China's existing market economy system, the book is commodities, meet market innovative topics if implemented, it will bring in a certain period of time for the publisher of the monopoly high profits, and high economic returns published a follow suit Direct Cause. Most publishers to follow suit neither book market conduct surveys and research, nor do with the readers and authors of exchanges and communication, resulting in their own publications without reasonable correct market position, they are already accustomed to meet others in the labor achievements reap the profits . The publishing industry lack of legal regulations operable to deal with some vicious follow suit when it is difficult to find a clear case of the use of the legal basis. It can be said that the legal means to follow suit and deletion growing publishing phenomenon are directly linked. Some publishing professionals have a weak legal concept, are unable to use the law to safeguard their legitimate rights and interests are also to follow suit vicious acts of the existence of space.Follow suit despite the monotonous way of convergence, but for a short period of time, it is true that many unknown publisher created a substantial revenue. A summary of its classified analysis: 1, Title similar: follow suit this form of publishing is the most simple, easy, as the book to be published regardless of whether the content of the book was close to follow suit, as long as the books will be follow suit Title changes instead of the individual word or the same sentence, with the highest directly in their own book. This free-rider, misleading behavior reflects the irresponsible attitude of publishers, but surely reached the purpose of expanding the issue. and similar topics: the publishing topics follow suit follow suit in the most common way, as a creative topics planning is a best-selling book constitutes the most important element is the key to the success or failure of sales is publishing success operation of a library entry points. 3, the author of a single type: Today, publishers like in a certain period of time pursuit of a particular type of author, the publication of a large number of the works of authors, led directly to the same period in the author of a large number of similar works are vying in the market, the emergence of , causing readers tired.Indeed to be published market survey based on accurate grasp of the pulse of the market and readers psychological, and strive to create brand-name products with independent intellectual property rights in the choice, we should be good at anticipating the opportunity to achieve breakthroughs in finding the blind spot of the market; We must be brave and innovative ideas; form, boldly going its own way; course, fundamentally speaking, is to set up a dare to be good at innovation and personnel, can help publishers thoroughly tight encirclement, established reputation. Books future market competition will become more intense cruel, we should actively for the healthy and orderly development of the publishing industry to find a new way to clear positioning and publishing culture is the concept of publishing in this particular period of the current best choice for our country Press Positioning is "institutions, enterprise management," the management structure of the two fusion reluctantly formed a "non-issue non-rate" monster. To fundamentally solve this problem, we must first two incompatible with the system of this distinction clear.3,The expansion of resourcesNetwork television and book publishing is an organic combination of a win-win initiative. Traditional media with the audience in a joint publication has been made more powerful in the appeal, published by the influence of the media can also obtain good results issued, find traditional media and the publication of this rich resource. In today's era of popular entertainment, more leisure entertainment network literature, the reader closer to the real demand. Thus, out of the Internet to attract attention of literary works are being tested many, switch to traditional publishing is a gain a thorough knowledge of the performance. It was the network of popular literature and personality, to become a traditional network literature published abundant resources to organize, to the authors at the same time have a more convenient channel for contributions. After publishing the planning packaging, and a lot of excellent literary works suddenly become network immediate fashion personality best-selling book.Television media and publishing industry with the joint interaction is entirely consistent with the development of popular culture trends. In the ratings supremacy of the times, TV drama or brand columns they are a product, we must strive to make products to be used many times to achieve their culture to maximize the use of resources and the maximization of human-to-human transmission, economic and social benefits the maximizationToday, the publication of books leveraging TV drama situation is more common, usually in a popular TV drama in the process of publishers already in the planning of the same name published his novel or a film script. TV drama twists and turns of the plot, beautiful star, emotion and music are easily eager public recreation needs are fully compatible. Of course, books are more details to describe and express deep penetration, especially for people's mental world and psychological description of the activities, such delicate, transparent, of profound significance, television, film screen language can not express. Therefore, the book is more true cultural creative ways, some in the audience watching the TV drama Furthermore, the library has become an excellent continuity and added.Television media and publishing industry jointly Another way is to television programming scripts brand columns collected together into the corresponding stills interludes and as star, such books are usually sold well, many still the best-selling book list of regulars . Publication of the television program in the secondary development of cultural resources for the publication of books and indeed the two major television media has opened up a new space for development, despite the publication of the current status of the media rather weak, but still play an irreplaceable role in the profound.Along with China's mass media have developed and matured, between industries will achieve further integration of the IT industry, the press, publishing, broadcasting television industry, network media, and other sectors to strictly distinguish between the original boundary will become more fuzzy, the publishing industry and the other mass media will be responsible attitude to competition from the United forward, and this trend has accelerated initiatives "content industry era," he said. |
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