The Development And Trend Of China's Newly-emerging Financial And Economic Newspapers

With an overview at the development road of China's financial and economic newspapers, we discover that traditional economic newspapers, once remarkable, now have been losing their advantages; on the contrary, supported by a strong economy, some newly-emerging financial newspapers have been showing their teeth by more modernized notion, content and management.A success story amid them, 21st Century Business Herald, established in the year of China's entry into WTO, outweighs its domestic peers in the aspects of news operation, system optimization and brand building, and now has gained its competitiveness in copy distribution, advertising revenue, and brand influence.Though uncertainties still remain ahead, these newly-emerging financial newspapers undoubtedly will embrace a brighter future considering the continual growth of GDP and the increase of readers and advertising. It can be foreseen that China's financial newspapers in the future will go more and more market-oriented, specialized and internationalized, just as their foreign counterparts did before.