Media Conscience Enslaved By Money

As the mass media in china walk onto the way of mature marketing management, economic benefit has been the base drive of the survival and development of news units. In the recent years, there occurs some negative influence from the economic control upon the news reporting, which has a trend of getting worse. However, there seems to be a lack of systematic research in economic control by journalism academics of our country. In this case, I am trying to give a critistic exploration in this paper on the economic control from markets to medium of our country in reforming period. And regard this global proposition from overall, systematic, comparisive angle of view, in order to establish a set of news operating system suiting the socialist marketing economy law of development, and construct a sort of mainstream cultural spirit internalizing the social responsibility of the mass medium .The paper set economic control from markets as the research object, firstly, I'd like to tell the background and reason of its appearing, then interpret its concept and category in my paper, and sum up the actual presents and the negative influences. Secondly, I'll comb the shape and theory of the west liberalist medium, inspect the social root of the economic control from systematic and cultural areas, which profits for media marketing advancement of our country; Base on the synthetic evaluation to the state economic environment, I'll propose the core argument of the paper, which is the public localization of our mass media in social system; Then carry on reconsidering media by itself, to seek the breakthrough positively in several aspects such as managing system, occupational ethics, guarding strategy and so on; Finally, examine the external environment of our medium recarefully, strengthen the legal system supervision of media public opinion, to provide for our government some foresightedness reference on avoiding the market force expanding recklessly in the public sphere of our country.