The Research On The Image Of Contemporary Mobile Phone Form

With the development of technology, people's demand of mobilephone's function has been satisfied yet.Meanwhile, their requirements on the form design of mobilephone become much higher.Image is the reflection of people's psychological representation of mobilephone's form.That conveying proper image by form design of mobilephone to satisfy people's various aesthetic requirement and emotional need is the important mission of modern designers.Combining perceptual method for phenomena analysis and rational method for demonstration, the paper aimed at the connotation of the mobilephone image.Firstly, by introducing the background, purpose and meanings of the image of contemporary mobilephone form, expressing the concept of it and analyzing the cognitive procession of it, the paper concluded the model of its cognition.Secondly, the paper analyzed the development of contemporary mobilephone form and the feature of its image.Combining with the visual theory and the image cognition principle, it analyzed the shape, corlor and material elements which have important effect on the image cognition of contemporary mobilephone form.Lastly, considering the viewpoint of the image cognition based on the modelling features, a series of surveys were made. Application of factor analysis was carried on to obtain the representative images of contemporary mobilephones by the arrangement of the data.The modelling features corresponding to each representative image were acquired by the quantization method of Kansei Engineering. After completing a mobilephone design according to the results of the research,the research conclusions of the paper have been verified,and it can provide reference for the mobilephone design in the future. .