Research On The Building Of Enterprise's Market Crisis Warning System Based On Information Integration

With the rapid development of computer technology , modem communication technology and network technology,and the trend of globally economic,the great changes have happened in external circumstance and inner conditions of corporation management. These changes result in a series of severe business crises and badly threaten the business management and continual Progress. At present, lacking of risk awareness is one of the problems existing generally in Chinese enterprises, or paying little attention to risk management, or immature ability on risk management. Most enterprises suffer great losses, because they only adopt some remedial measures passively after the crises. In order to be successful in the competitiveness, our enterprises must not only have the ability of dealing with crises after the risks, but also have the ability of early-forecasting and early-warning. That is, by establishing early-warning system on market risks, analyzing, evaluating and forecasting the market risks, sending out warnings in advance according to the level of risks, prompting the policymakers in the enterprises to watch out for market risks, and adopt the corresponding measures to be on guard against those risks. Crisis advance warning and crisis disposal are two elements of crisis management. Also, they are two basic defense of crisis. Of them, crisis advance warning is more import. By establishing Crisis advance warning system, enterprise can supervise crisis constantly, and this is necessary for modern companies to preserve themselves.Early-warming management of corporation is very important for the managers,which can help them analyze and forecast the whole factors,find out the potential crises and take effective measures to control many kinds of crises. It is also able to make Chinese enterprises adapt to the quickly-changing environment and maintained competition advantage. With respect to considerations discussed above,it is very urgent for our companies to design and build up a pre-warning system, which enables enterprises to inspect,diagnose,control and modify the whole process of management. This paper focus on establishing an market early- warning system t,the course to carry out and its supportive system. It aims to be the guidance for the corporations to practice pre-warning management,improve their strategic management level and skills in order to survive in today'uncertain and dynamic competitive circumstances. This thesis consists of six chapters as following: Chapter one will introduce the background,significance,research clue and method,content at the same time.It conveys lots of information about the needs to build up the market early-warning system. Chapter two will review the researches about foreign and domestic market pre-warning theory. Aiming at solving the problems mentioned above, this paper firstly states the definition of information integration and competitive intelligence system. Secondly the paper discusses the significances, the situation and software related to information integration and competitive intelligence system. Then the paper reveals the relationship between information integration competitive intelligence systems. According to the research, the paper brings forward the proposal of information integration based enterprise competitive intelligence system. The Chapter three analyzes the market crises index of the enterprises,and the definition,the old and new character of crises, the types and also classifies the enterprises viable to the attacks. And it analyses the characteristics, factors of influence of these risks, and their effects on enterprises. The second part, establishes the index system to measure the market risks of enterprises, examines and deals with these indexes, in the light of the concrete conditions of Chinese enterprises. Chapter four discusses the function and the demand of the warning system. Chapter five puts emphases on conducting the system for the early-warning administrative. The system includes three parts: the information collection system and analysis system and pre-warning system and pre-control system. Chapter six reaches the conclusions of this paper and suggestions for the research afterwards.