Visual Culture: The Visual Construction Of Chinese And Western Magazine

Visual Culture plays a key role during the process of human evolution. However, the Industry Revolution, urbanization and technology development have changed the world in human's eyes. A visual turn-point is coming up. Image is becoming a symbol of lifestyle and world outlook. As a leader of main culture, magazine maintains its key position, even have faced the challenge from newspaper, movies, radio, TV and Internet. The success of magazine deeply embedded in their capability of visual contribution.The following essay starts from the visual living in different human times,and then analysis the intention and influences of visual culture. Revealing the important influences of visual culture thorough research the visual power structures in different culture and times.At last, take New weekly and TIME as two samples and analysis the process of magazine's visual culture construction.