Group Psychology In Network Communication

About 30 years ago,network started its history as a brand-new media,its fast development brought our life a span-new prospect.It is quite difficult to turning away the negative effects in network communication's development.In these years,the large quantity of malign events between network groups make people anxious and it shows that the emotion release and pressure catharsis in network are reaching a high degree even abnormal.With the situation that the network order is not under effective control,so-called "network mob" phenomena is noticed a lot and influences people's recognization of new network media to a certain extent.Vestured in so many malign events,the mass bean to disbelieve the communication effect,social vaule and the function it plays in directing public opinions of this kind of new meida.However,the author thinks that it is with little significance to focus the research on the single word"network canaille".This word generally refers to the negative expression of groups and the network group's psychology behind it should be the subject we are focusing on.Looking over the current academic fruits,network has become the essential study as the fourth media and its group psychology is also one of the important discussion in social psychology.But there is the vacancy in combining communication with psychology and mainly studying the group psychology in this specified surroundings.All of these questions are still necessary to research deeply:what function the groups have in network?how to use its power rationally?The author holds the idea that the study in above field will operate with certain fucntion for network development and consensus controlling even for resrticting network order.This thesis starts with the network features "Tongxu Gate Eevent",from the detailed phenomena it makes the conclusion that one of the important reasons of this event is essential in the course of study.In the idiographic analysis,the author tries to analyse the mental characteristic group psychology delivering based on traditional communication theory ,with the background of network communication and from malign and benign influence,meanwhile it explores the detailed causes from three aspects:network feature,social reality,receiver's mentality.Finally it regains consciousness of this phenomena in the course of research and discussion, provides some suggestions about directing public opinions and wishes that the positive power of group mentality could be utilized efficiently so as to make this power important in boosting network communication.