Analysis On The Status Quo Of Regional TV Station's News Reform In China And Its Prospects

From the initial stereotype and routinized broadcast to the extreme imitation of CCTV in form and content even program packaging, the regional TV station's news has not certainly gone out the subsistence predicament. Congenitally deficient regional TV station's news, which lacks human resources, material resources, financial resources, technology and police superiorities, has been improved until recent years. The regional TV station's news gradually returns to the essentiality of news, and the communication content is highly agree with the audience concerned with the help of report agenda setting, which facilitate culture values approval and public consciousness molding in regional space. Simulate interpersonal communication, role positioning and characteristic review, take transformation for host role. The dialect news greatly puts the extraordinary splendor in the limited communication space. At the same time, news story narration, broadcast normalization, bold innovation in program arrangement and the utilization of artistic elements, which have promotion in optimization and multiplication communication form of regional TV station's news, change the traditional communication form. Audience's participation in the communication, which gets rid of the passive receiving condition of audience in broadcast-orientation times, has laid a solid foundation for text production and significance production of regional TV station's news, and audience share the utterance right. All these are due to the great changes of media environment after the socialist market economy system is established: the democratic politics advances with steady steps, audience qualities enhance, audience values orientation changes, and audience-orientation is in vogue, enable the regional TV station's news to take an innovation. Although the flourishing regional TV station's news reveals a balanced and harmonious development between the social efficiency and economic efficiency, which proclaim that'the weak men are not the weaker forever', we still could not neglect the insufficiency and the congenitally deficient in the development of regional TV station's news. Changes give rise to thoroughfare. The regional TV station's news is impossible to get it over and done. Where is the way? It has a profoundly realistic significance for the regional TV station's news to stick to the humanist faith, diligently to construct a harmonious interaction between the broadcaster and the audience, and further to promote its quality.