Research On Significance Of Blogging As A Media Practice From Existence View And Its Implication

A series of new applications of web declare its upgrade. As a typical application in the era of web2.0, blog enrichs bloggers' expressive methods by bringing various media together and puts out a large amount of open contents. It is characterized by opening, independence and sociality. Its unique technology promises a significant life in media practice for bloggers. To research the significance of blogging as a media practice from existence view actually leads to a human-oriented evaluation for both the media and the man in it. As to the media, Marshall McLuhan's theories reveal the inner links of media and man as well as all human civilizations from media view, which provides a manner of viewing blogging. The extension of man and higher level back to tribal statement in blog practice can explain how people exist and develop by means of media; as to man's existence, Heidegger's existence view appears that human beings show their existence through their existing, and people conduct continuous self-creation in media practice, thus creating their existence while demonstrating themselves, that is, media-practicing existence. In blog activities, chances are that existence by virtue of internet technology gives a new meaning to daily life in freedom dimension and aesthetic dimension. This manner of evaluating media practice that comes with new media technologies from a human-oriented view brings us a series of new knowledge. As private medium, blog opens one's intrapersonal communication to the public with concrete forms, which proves apparently that interpersonal communication, group communication, organizational communication and mass communication are all based on sociality of intrapersonal communication and all human communication are featured by dyad, which is recognized and realized at a higher level in a process known as retribalization. As to worshiped news value, blog becomes a stage of ordinary people's stories, personal stories and interrelated stories, which are usually ignored by traditional media. In other words, news stories by bloggers are more flexible, more detailed and more complete than traditional ones, which makes it easier for people to learn, thus meeting people's spiritual need better by describing our real life.