On The "Prejudice" And Evading On The News Frame

The so-called principles of"objection, justness & balance"for reportage have been pursued by the media for long time. However, with many years of practice and research, it's found that the ideal reportage doesn't exist actually. In the mid-1970s, the news frame theory has been introduced in the field of mass-communication, which thinks the finally-formed news frames would be different because that the propagators'subjection and cognition are different, and that the adopted frame standards and principles are different. Especially, some strengthened and highlighted elements would disclose or suggest different themes and value inclination--prejudice.By the method of frame analysis in the news frame theory, taking the report of"Foxcon Case"by 3 media of"Beijing Youth","Yangcheng Evening Paper"and"China's Youth"as the individual case, the Article reviews the relativity of the principles of"objection, justness & balance"in the reportage, judges the value inclination and suggestion--"prejudice"formed and existed in their news fames, researches and analyzes the related reasons and results, and puts forward the advice based on the above.