On Media Humanization In The Changing Procedure Of Communication Technology

Media humanization means the media reflect the essential attribute to complywith people, which is to meet the state of information needs during thecommunication process. Its main contents include media meeting the audiences'demands of using media tools humanely, using information humanely and respectingthe status of audience humanely. The core of the media humanization is media canmeet the demands of audiences. Media humanization embodies the basic ideas ofpeople-oriented.From the earliest language to today's multimedia technology, media can meetgrowing audiences' demands of information needs with the ever-changing technologyof communication, which is media has continuously displayed the trend ofhumanization, which is the mainstream of the media development in the changingprocedure of communicationa technology. Just as Paul Levinson pointed in the theoryof "remedial media" and "anthropotropic evolution of media", that the new media is acompensation for the imperfections of the present media, in order to further satisfypeople' demands. It is sure that there are also non-humanized aspects of media in thechanging procedure of communication technology, which always left a little regret inthe audiences' information needs. But we should not deny the trend of mediahumanization in the changing procedure of communication technology. Generallyspeaking, technological progress has always made the media bring audiences theadvantages outweigh the disadvantages.The fundamental reasons why the trend of media humanization is the mainstreamof the communication technology development lie in people's nature as subject.People's nature as subject decides that the non-humanized aspects of media candissipate gradually, and only the media meeting requirements of human have a longlife and survive in the harsh choices of the audiences.As a modernized nation of "slowly developing and prompted by outside origin",the absence of technology is still the big "bottleneck" for our rapid development.Therefore, with the specific conditions of our nation and the development trend of media humanization, the first thing we should do is to make great efforts to developcommunication technology, since questioning too much at technology still lacks ofbasic social environment in China. However, we can not ignore the non-humanizedaspects of media, the development of communication technology should be given fullhumanity. Therefore, the communication technology can make the media meet theneeds of audiences humanely based on the idea of "people-oriented".This paper is divided into four chapters. In Chapter One of the communicationtechnology and media humanization, the author analyzes the contents and principlesof media humanization on the basis of defining the concepts and contents ofcommunication technology and media humanization. In Chapter Two of thedisplaying humanity - the mainstream of media development in communicationtechnology changing, the author specifically analyses the facts that media conform tothe audiences and meet the audiences' growing demands with the communicationtechnology changing. In Chapter Three of the negative effects of media in thecommunication technology Changing, the author specifically analyses the alienation ofaudiences the media make. In Chapter Four of reasonably develop the communicationtechnology and further promote media humanization, the author points that it isnecessary to make full use of communication technologies and pay more attention tothe development of communication technology to make sure that the media canprovide better service to meet the needs of audiences.